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The Association of Outdoor Advertising to Replace 400 Billboards and City-Lights with Social Advertising for Tolerance in Kiev

The Association of Outdoor Advertising wants to replace 200 billboards and 200 city - lights in Kiev with social advertising for tolerance in July and August.

The theme of the campaign will be "Tolerance: let's live amicably". The Association considers that tolerance means the aversion of any form of discrimination resulting from racial, religious and sexual attributes. But emphasis will be placed on work in the general sense instead of on a particular group of residents.

The association accepts proposals for this social advertising from advertising agencies until June 21st. Members of the Association will determine the winner of the competition through a secret ballot.

Apart from Kiev, the Association intends to replace 10 billboards and 10 city-lights in Lugansk, Poltava, Odessa, Zaporozhye, Dnepropetrovsk and Zakarpate.

The text can be found on the website www.ukranews.com

Source: Kreschatic


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